A highly structured approach to generating new business.
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Over the past 30 years we've developed and refined a unique and very effective method of generating new business. It combines highly targeted lead generation with over 30 years first hand experience in new business development, brand building and account management.
This is far more than just telephoning around, doing shows or dropping in on on the off-chance someone will buy. It's a structured, multi-faceted approach that gets results.
We work with an extensive active customer base. This includes high profile independant stores in addition to large multiple customers.
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We have great working relationships with the very best independant and multiple footwear and fashion retailers. We respond quickly to change and our sales and customer numbers are at their highest ever. Last year was a record year for us.
French brand Laura Vita appointed us in 2023. We've since added scores of new customers as well as managing their existing accounts. The response to their collections has been fantastic and they've seen a huge increase in their UK sales. We've now also been asked to manage their key accounts in Ireland too.
We have a deep knowledge of our brands and their target markets so we can quickly identify prospective customers and new prospects,
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Each of our brands has been especially chosen because they deliver market leading and highly commercial product from ethically managed factories. These are targeted at clearly defined markets.
This clear focus enables us to quickly place new brands with our customers and speeds the process of identifying and then converting target prospects. It increases customer profitability and sell through rates and provides rapid brand growth.
Our customers numbers and average customer spend just keep increasing. This is mainly because of the unique way we identify and convert new prospects into customers. There isn't a reliance on shows and stockrooms to increase sales.
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Today we have an enviable list of active customers and despite economic uncertainty these numbers continue to increase. This is partly due to the unique way in which we identify and convert new customers for a brand.
Working closely with our customers.
We have stands at the larger shows and stockrooms but the majority of our appointments are still at our customer's own stores or offices. This provides us a much better understanding of their business and how to best to serve their requirements. It also allows us when possible to meet other team members and to build a brand energy with them too. This all helps to improve brand sell through, customer profitability and forward orders.
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